We all know that we can use social media to help us market our books, but something that often gets lost in the middle of all the tweeting and Facebook giveaways is why we should actually care about social media – why, as well as going through the motions to try and boost our sales, we should be properly interested in it. Here are five reasons writers should are about social media.
Build a following and get noticed
First, and most obviously, social media is a way to help you build a following and get noticed. This is useful if you’re interested in independent publishing as it gives you a good base to work from when it comes to marketing. It can also be useful if you’re interested in traditional publishing deals; having a reader base as well as a good book can be a useful selling point.
Find out other people’s opinions about you
Social media is also a place where other people can share their opinions of you and your books. This can be useful for writers looking to get feedback on their work, but bear in mind that we shouldn’t just care about this aspect of social media for the ego boost it can sometimes bring – people don’t just write nice things on the internet, and it’s useful to know how you plan to deal with negative reviews and comments.
The impact might not always be positive
In a way, this is related to the above point: the impact of social media might not always be positive. This doesn’t just mean in terms of people’s response to you and your work, but also in the impact you manage to make. There are loads of social media sites out there. It would be pretty difficult to make a big impact on them all; taking the time to work out where your resources would be best directed is well worth the effort.
Water cooler chat for the homeworker
Another reason to care about social media is in the name – it’s social. And for writers, this is often a good thing. When you’re working from home as a writer, you end up spending a lot of time on your own. This can be great for getting words on the page, but not so great for getting new ideas and generally being around people. Social media gives you a chance to engage.
Shape opinion of you and your work
Social media can also shape people’s opinion of you and your work. This is obviously important in terms of the marketing activity you undertake, but it can also have an impact in a more general sense. For example, if your Twitter account is full of spelling errors and glaring grammar mistakes, it is likely to give people a certain impression of you – and not the one you’re looking for. Social media might not be the most formal medium there is, but as with anything else, quality counts. Especially for someone looking to prove they’re good at writing.